Whether you are a LOHAS (Lifestyles of Health and Sustainability) company or a LOHAS shopper, you need to understand the megatrend of Conscious Capitalism — because it represents the larger economic context in which the critical trend of sustainability continues to unfold.

Patricia Aburdene’s article explains why. She co-authored the number one New York Times bestseller ‘Megatrends 2000’. She also wrote ‘Megatrends 2010: The Rise of Conscious Capitalism.’

Aburdene explores the Stakeholder Model and cites research by others such as Raj Sisodia, marketing professor at Bentley College and a co-author of Firms of Endearment with David Wolfe and Jagdish Sheth. Sisodia’s group studied 28 companies, including Google, Whole Foods, and Honda, whose managements fostered positive relationships with employees, customers, and investors. Over a ten-year period, the stock of these Conscious Capitalists soared 1,025 percent—versus 122 percent for the S&P 500. A second, decade-long study showed that public firms that are “great places to work” outperformed the S&P 500 by a very wide margin.

Read the full story here at the LOHAS website.