Do you have colleagues who roll their eyes when they hear the words “environment” or “sustainability?” The sad truth is that environmental issues are not always a passion for everyone at every organization. However, climate change and other environmental challenges are shaping tomorrow’s markets—so how do you draw connections between sustainability and business value for those who may not see it right away?
Today, WRI is releasing a guide to address this question and many more related to corporate sustainability. The guide—which was road-tested this summer by a dozen major companies like Target, Method, and Staples—adds a sustainability component to the traditional Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis that corporations have relied on for more than 50 years.

Read the full story by Eliot Metzger and Samantha Putt del Pino here in blog format.

You can find out how to download the 24 page free resource at the official websiste of the World Resources Institute:

“The sustainability SWOT (sSWOT) is designed to help drive action and collaboration on environmental challenges that create real business risks and opportunities. It helps individuals engage and motivate colleagues – particularly those with limited knowledge of environmental issues or corporate sustainability. Use this guide to work across internal departments–as well with suppliers, customers, or other stakeholder – on strategies to create and sustain long-term value.” – World Resources Institute